Icaro e il sole. La gradualità immersiva delle atmosfere mediali

The different and increasingly changing ways to communicate force us to review some categories of media perception. Our corporeality is in fact solicited with the aim of surprising and capturing attention in an increasing way, creating synthetic horizons of strong perceptive immersion. This growing specialization requires an analytical look, able to penetrate more into the actual mechanism of bodily involvement and consequently imaginative. In this paper I therefore explore the difference between immersive media and astantive ones, according to a somatic-experiential approach to detect differences between the various modes and degrees of communicative immersion. This approach highlights how immersion does not always correspond in fact to greater perceptive involvement and that a certain distance is perhaps necessary for media communication to truly achieve its effect.