This article offers a reading of Spike Jonze’s Her (2013), a film about the relationships that human subjects entertain with XXI century media in the context of a growing process of ‘naturalization’ of technology. After having emphasized the relevance of Jonze’s film for a theory of atmospheric media, the article addresses cognitive science, with particular reference to the enactive approaches, in order to develop a concept of a medial subjectivity which is affective, open, and in continuous interaction with the environment and its structures.