Articolo
Abstract

Starting from an analysis of social ontology applied to Digital objects in Augmented Reality (AR), this article proposes a theorical treatment, applied to a series of case studies, able to provide a definition of digital object as distinct from a purely fictional object. Against a mere formal and exclusively textual characterization, social ontology is then associated to a pragmatics of digital and, this one, to an encyclopedic semantics of objects implemented with AR and the Web as their rhizomatic container. Finally, this analysis will show the risks of digital determinism that, on the Web, involves an improper, if not ideological, overlapping between levels of reality.

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